Seoul Light DDP turns the exterior of Dongdaemun Design Plaza (DDP) into a vast projection surface, lighting up the city with immersive media art. The event brings architecture, light, and audiences together for one of Seoul’s signature nighttime cultural experiences.

The winter key visual draws on the festive spirit of Christmas, using warm color palettes and abstract forms inspired by ornaments, glass textures, and sparkling lights. These layered elements reflect the materiality and atmosphere of the media façade while establishing a distinct seasonal identity.

Design efforts also extended to Christmas Town on site, where spatial graphics and signage were developed to connect the key visual with visitors’ physical experience, creating a cohesive winter celebration at DDP.